For every entrepreneur, a business card can play a very pivotal role in adding value to your business. This is one of the most valuable tools that you have at your disposal and therefore should be designed and used effectively if you want to change the fortunes of your business.
However, it is unfortunate that not many people seem to understand the potential these cards bring to their business advertisement and for this reason, many fail to think through on some of the most important aspects that should be reflected in the card.
Tip # 1: Content is king
Your business card is like a messenger and therefore must communicate the right message to the recipients. You do not want the recipient to be left second-guessing your intentions and what it is that you are trying to communicate. A messenger without a clear message is ineffective and this applies to the business cards as well. For this reason, always ensure that the content on your card is clear, powerful but also precise.
Do not stuff your business card with all the small business details that are unnecessary but instead know your core line of business and communicate it precisely but powerfully. Remember your business card is not a business brochure and therefore it does not have to outline everything that you do or offer.
Tip # 2: Quality is very important
Your business card is an ambassador for you among the prospective clients. It will definitely create an impression to those who receive it and for this reason; it must show all the signs of excellence. Your selection of the material and the colors must be such that everyone who receives the card will have no doubt in their mind that you know what you are doing. Don’t go for cheap business cards even though your desire might be to save some money. Instead, it will be wiser to print quality cards at an affordable rate knowing that the returns will be worth the sacrifice.
Tip # 3: Size and shape matters a lot
When designing your business card, it is important to consider the size and the shape. It will be ideal to make a card that will perfectly fit in a standard wallet where the recipient can easily access it at any given time. On the other hand, your card should not be too small since such cards can easily be lost or misplaced.
Tip # 4: Use a picture in your card
It has said in the past that a “picture is worth more than a thousand words”. Well, this is true and should help you as you design your business card. Many people are easily able to remember your card or business by recalling the image that you place on the face of your business card. You can choose to place your picture on the card thus helping people to recall you especially if you are not very familiar to them. Avoid clip arts!
Tip # 5: Give your contacts
To help reach you easily, your business card should have your contacts thus enabling your prospective customers contact you easily. Your email address and website should be included on the card and make sure that you have proofread everything prior to the printing. This will help ensure that there are no mistakes that could cost your business dearly.
A good business card is always a valuable investment for you and will represent you at the right time even in your absence. For this reason, make sure that you have a card that creates the right impression to your prospective clients, right from the time you give it to them.
If you looking for Business cards quickly to your door (Käyntikortit nopeasti kotiovelle) or Order a free business card design at Finland make sure to visit at adprint.fi
Image Credit: flickr